McDonald’s – Loyalty Sizzle Reel

Conference Video

Agency. The Marketing Store

Role. Animation, Audio, Motion Graphics, Video Editing

Tools. Adobe After Effects, Illustrator, Media Encoder, Photoshop, Premiere

Description. The ask was for a conference video to highlight the accomplishments of McDonald’s loyalty rewards program. They key is to keep the energy up and pace the amount of info covered. I animated the graphics with the exception of the food animations which are part of the work highlighted in the video.