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ppost_BTN_B1G Bowl Games (Fall 2018)

The Big Ten Network – B1G Bowl Games

B1G Outback Bowl: Iowa State vs Mississippi State

Twitter & Social Promos

Client. The Big Ten Network

Role. Audio, Design, Motion Graphics, Video Editing

Tools. Adobe After Effects, Illustrator, Media Encoder, Photoshop, Premiere

Description. Part of a series of sponsored videos for Twitter and similar social channels to hype up fans for big football games. These use a mix of footage highlighting past games and rivalries along with fun graphical treatment for football trivia.

B1G Redbox Bowl: Michigan State vs Oregon

B1G Pinstripe Bowl: Wisconsin vs Miami

ppost_Truist_David

Truist – Commercial Community Banking

Truist CCB, David Weaver, SOCIAL, Our Purpose

Corporate Promos

Agency. Imagination Publishing / The MX Group

Role. Animation, Audio, Motion Graphics, Video Editing

Tools. Adobe After Effects, Illustrator, Media Encoder, Photoshop, Premiere

Description. Part of a wider set of video marketing content for Truist, these are focused on talking-head style footage of Truist’s head of Commercial Community Banking, David Weaver.

Truist CCB, David Weaver, SOCIAL, Our Approach

Truist CCB, David Weaver, FULL, The Truist Difference

ppost_Truist_Lockbox

Truist – Lockbox Services

Service Explainer

Agency. Imagination Publishing / The MX Group

Role. Animation, Audio, Motion Graphics, Video Editing

Tools. Adobe After Effects, Illustrator, Media Encoder, Premiere, Photoshop,

Description. Part of a larger rebrand for Truist, this explainer video uses 2d graphics and video footage to inform customers about consumer and corporate payment services.

ppost_WellsFargo_Loops

Wells Fargo – Animation Library

Subtle Animations

Agency. Imagination Publishing / The MX Group

Role. Animation, Motion Graphics

Tools. Adobe After Effects, Illustrator, Media Encoder

Description. Part of a larger delivery of web content for Wells Fargo, I animated a set of thirty-four subtle 2d animations to be used in their web marketing and other promotional materials.

ppost_Managing Your Escrow

Truist – Managing Your Escrow Account

Service Explainer

Agency. Imagination Publishing / The MX Group

Role. Animation, Audio, Motion Graphics, Video Editing

Tools. Adobe After Effects, Illustrator, Media Encoder, Premiere, Photoshop,

Description. Part of a larger rebrand for Truist, this explainer video uses 2d graphics and video footage to inform customers about the benefits of managing their escrow online.

ppost_Truist_Our Team Approach

Truist – Our Team Approach

Service Explainer

Agency. Imagination Publishing / The MX Group

Role. Animation, Audio, Motion Graphics, Video Editing

Tools. Adobe After Effects, Illustrator, Media Encoder, Photoshop, Premiere

Description. Part of a larger rebrand for Truist, this video uses a montage of stock footage related to sports and business to extend the visual metaphor of working together as team.

ppost_Truist_Online Mortgage Application

Truist – Online Mortgage Application

Corporate Service Explainer

Agency. Imagination Publishing / The MX Group

Role. Animation, Audio, Motion Graphics, Video Editing

Tools. Adobe After Effects, Illustrator, Media Encoder, Photoshop, Premiere

Description. Part of a wider set of video marketing content for Truist, this video uses a mix of 2D motion graphics and footage to educate customers about the benefits of the Online Mortgage Application.

ppost_Truist_Fraud 101

Truist – Fraud Prevention 101

Truist. Fraud prevention 101: ACH fraud

Customer Education Series

Agency. Imagination Publishing / The MX Group

Role. Animation, Audio, Motion Graphics, Storyboards

Tools. Adobe After Effects, Illustrator, Media Encoder, Photoshop, Premiere

Description. Part of a corporate rebrand for Truist, we worked on a series of informative videos for customer education about common types of fraud and how to prevent them.

Truist. Fraud prevention 101: Card skimming

Truist. Fraud prevention 101: Social engineering

Truist. Fraud prevention 101: Email Fraud

ppost_McD_MGo

McDonald’s – MGo

In-Store Display Animations

MGo Education, All Day

MGo Batch 01, Preview

Agency. The Marketing Store

Role. Animation, Motion Graphics

Tools. Adobe After Effects, Blender, Illustrator, Media Encoder

Description. Part of an experimental restaurant concept for McDonald’s to test a store built entirely around digital ordering. The ask was for a series of animations to bring a personal and conversational tone to an otherwise automated restaurant experience.

To accomplish this, we utilized icons from McDonald’s kits and adapted them into playful animations with a mix of 2D and 3D graphics. Most of the animation is done using vector artwork in After Effects, however the coins are 3D animated in Blender.

There are nine animated sets with variations based on time of day accompanied by corresponding menu items and messaging.

Interspersed throughout the day are animated sets organized around themes which reinforce the connection between customer and brand.

MGo Loyalty Rewards

MGo Customer Benefit, All Day

MGo Loyalty Rewards, Preview

MGo Customer Benefit, Preview

MGo Customer Conversations, Breakfast

MGo Customer Conversations, Dinner

“The small-format restaurant … will focus on serving digital customers through drive-thru, pick-up and delivery services and will feature an order-ahead lane to serve customers who order on the McDonald’s app with a food and beverage conveyor.”

-Paul Wedding, WFAA.com

WFAA Story on the MGo store opening.

MGo General Welcome, Breakfast

MGo General Welcome, Lunch

ppost_McD_REx_CocaCola

McDonald’s & Coca-Cola

Menu Displays

Agency. The Marketing Store

Role. Audio, Motion Graphics, Video Editing

Tools. Adobe After Effects, Illustrator, Media Encoder, Photoshop, Premiere

Description. Part of the contemporary restaurant experience, these ads appear across video menu boards at McDonald’s to promote available Coca-Cola products. One of the challenges with a project like this is managing the needs of two brands and their respective sets of internal stakeholders. But with excellent communication and a bit of versioning, we were able to deliver some bright pieces meeting the needs of both brands.

McD REx Coke Zero Sugar

McD REx Coke Dollar Menu

McD REx Coke Zero Sugar, vertical composition

McD REx Coke Dollar Menu, vertical composition

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