ppost_McD_MGo

McDonald’s – MGo

In-Store Display Animations

MGo Education, All Day

MGo Batch 01, Preview

Agency. The Marketing Store

Role. Animation, Motion Graphics

Tools. Adobe After Effects, Blender, Illustrator, Media Encoder

Description. Part of an experimental restaurant concept for McDonald’s to test a store built entirely around digital ordering. The ask was for a series of animations to bring a personal and conversational tone to an otherwise automated restaurant experience.

To accomplish this, we utilized icons from McDonald’s kits and adapted them into playful animations with a mix of 2D and 3D graphics. Most of the animation is done using vector artwork in After Effects, however the coins are 3D animated in Blender.

There are nine animated sets with variations based on time of day accompanied by corresponding menu items and messaging.

Interspersed throughout the day are animated sets organized around themes which reinforce the connection between customer and brand.

MGo Loyalty Rewards

MGo Customer Benefit, All Day

MGo Loyalty Rewards, Preview

MGo Customer Benefit, Preview

MGo Customer Conversations, Breakfast

MGo Customer Conversations, Dinner

“The small-format restaurant … will focus on serving digital customers through drive-thru, pick-up and delivery services and will feature an order-ahead lane to serve customers who order on the McDonald’s app with a food and beverage conveyor.”
-Paul Wedding, WFAA.com

WFAA Story on the MGo store opening.

MGo General Welcome, Breakfast

MGo General Welcome, Lunch

ppost_McD_REx_Cardi B Meal

McDonald’s – Cardi B & Offset Meal Deal

Menu Display for General Consumer Markets

Menu Display & Kiosk Videos

Agency. The Marketing Store

Role. Motion Graphics, Video Editing

Tools. Adobe After Effects, Illustrator, Media Encoder, Photoshop, Premiere

Description. This was part of a national campaign for Valentine’s Day at McDonald’s. I delivered video content for in-store menu displays and self-ordering kiosks in both the general consumer market and bilingual versions for Hispanic consumer markets.

Menu Display Vertical Composition

Menu Display for Hispanic Consumer Markets

Self-Ordering Kiosk

ppost_McD_REx_CocaCola

McDonald’s & Coca-Cola

Menu Displays

Agency. The Marketing Store

Role. Audio, Motion Graphics, Video Editing

Tools. Adobe After Effects, Illustrator, Media Encoder, Photoshop, Premiere

Description. Part of the contemporary restaurant experience, these ads appear across video menu boards at McDonald’s to promote available Coca-Cola products. One of the challenges with a project like this is managing the needs of two brands and their respective sets of internal stakeholders. But with excellent communication and a bit of versioning, we were able to deliver some bright pieces meeting the needs of both brands.

McD REx Coke Zero Sugar

McD REx Coke Dollar Menu

McD REx Coke Zero Sugar, vertical composition

McD REx Coke Dollar Menu, vertical composition

ppost_McD_REx_McCafe

McDonald’s – McCafe

Menu Displays & Kiosk Videos

Agency. The Marketing Store

Role. Motion Graphics, Video Editing

Tools. Adobe After Effects, Illustrator, Media Encoder, Photoshop, Premiere

Description. Part of the contemporary restaurant experience, these ads appear across video menu boards and self-ordering kiosks at McDonald’s.

portfolio_Video Editing

Video Editing 📼

This is a selection of some of my editing work.

JPMC Everything on Demand

McD WWC Fred Talk

McD Historical Pillars

McD & Coca-C ola

McD McCafe

Truist Our Team Approach

Truist David I nterview

Truist Online Mortgage App

BTN Football Previews

BTN Holiday Videos

BTN B1G Bowl Games

BTN Championship Chats

BTN Cram Sessions

Mosher Street Art

ppost_JPMC_EOD

JPMorgan Chase & Co. – Everything On Demand

Interviews & Teaser

Agency. Imagination Publishing / The MX Group

Role. Audio, Motion Graphics, Video Editing

Tools. Adobe After Effects, Illustrator, Media Encoder, Photoshop, Premiere

Description. Part of a series of interviews and promotional videos for JP Morgan Chase’s marketing initiatives. In this series, we highlight the growing impact of on-demand delivery for commercial real-estate.

The videos use a blend of interviews, stock footage, and motion graphics to bolster the narrative of growth and innovation. The work aligns with Chase’s brand guidelines for the presentation of text, colors, and icon design.